“If a customer likes you and continues to like you, they will do business with you. If they don’t, they won’t.”- Paul Greenberg, Managing Principal of The 56 Group, a customer strategy company, and Author of "CRM at the Speed of Light".
Among thousands of definitions of “customer experience” (CX), I couldn’t find a simpler and better one. In today’s highly-competitive and turbulent business environment, customer experience controls whether a product, a service, a company or a whole industry is successful or not. Dental Industry is no exception. But before we talk about how Dentacoin could help global dental industry to implement a patient-driven strategy, let’s have a closer look to the ubiquitous importance of customer experience. (more…)